Design 07.06.2022 Typographics 2022 Recap & Takeaways As eCommerce designers, it’s easy to find ourselves in a typography echo chamber. Trends move fast among DTC brands, and typeface choices and execution can lean towards a more utilitarian mindset. That’s why it was so refreshing for our creative team to attend the 2022 Typographics Conference.
Design 01.27.2022 10 eCommerce Design Principles: Intro & Summary The first thing I noticed in writing these was that none of the principles that drive great design are about design.
Design 01.27.2022 10 eCommerce Design Principles: 01. Beginner's Mind Challenges to our expertise can be our biggest opportunities.
Design 02.18.2022 10 eCommerce Design Principles: 02. Know the Product Design requires physical familiarity with the product we’re selling.
Design 02.18.2022 10 eCommerce Design Principles: 03. Establish Trust Good design requires a human connection.
Design 01.27.2022 10 eCommerce Design Principles: 04. Make it Look Expensive Design so that the product’s price looks low.
Design 02.18.2022 10 eCommerce Design Principles: 05. Inspired by the Problem Truly inspired design means solving business objectives.
Design 02.18.2022 10 eCommerce Design Principles: 06. 0-1 < 1-2 Your ability to advance the design after the first review is key.
Design 06.04.2021 10 eCommerce Design Principles: 07. Joy of Use Push beyond “best practices” to create meaningful experiences.
Design 02.18.2022 10 eCommerce Design Principles: 08. Customers Everywhere Your career is made up of serving many types of customers.
Design 02.18.2022 10 eCommerce Design Principles: 09. One Site Per Customer Design with the goal of a personalized experience.