Stoney Clover Lane

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Stoney Clover Lane is a brand founded on bold, bright self-expression across a range of travel accessories

Opportunity

Stoney Clover Lane engaged Tomorrow to redesign their website and refresh their entire look and feel. We infused their brand DNA into a new style guide, up through an ownable photography direction and total redesign.

Website Design, Digital Styleguide, Art Direction, Photography Direction, Custom Configurator, Shopify Plus Replatform

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It Starts with a Pouch

All great ideas are sparked by simplicity, and in this case the travel pouch became the canvas upon which this brand was formed. Massive popular success quickly followed, with famous collabs from Disney to Juicy Couture.

Our Custom Configurator

The power of these collabs is in the ability for SCL fans to customize limited-edition patches onto a wide variety of pouches, backpacks, pencil holders, you name it. This is done with our custom configurator, where she can load-up her creation from thousands of letterforms and patches. And of course it has to be both easy and fun to use.

A Mobile-Always Mindset

We are seeing mobile accounting for 70% of our client's traffic, and SCL's audience naturally blows past that. So everything we design is not only mobile-first, but mobile throughout the whole journey. A major trick is making a configurator as robust as ours still work seamlessly in the palm of her hand.

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Total Brand Refresh

Stoney Clover Lane appeals to a well heeled audience, conversant in luxury themes and imagery. We defined a photo direction that speaks to product scale and versatility, as well as an editorial direction that placed the product in the context of her lifestyle.

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Custom Iconography & Bright New Styleguide

The brand screams for a bright new system, and also a clear and simple framework which can ground the energy of the site. We custom designed every dot-wack, icon, and button into the SCL digital identity, while becoming masters of every nuance of pink imaginable.

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