Milk Makeup was born out of the same community that continues to be it’s most ardent fanbase.
As part of Milk’s growth, they've placed a strong emphasis on their own website. The site is a key contributor for the brand, building a relationship with their customers and revenue. Milk turned to Tomorrow for a grounds-up redesign & re-platform from Salesforce Commerce Cloud to Shopify Plus.
Migration to Shopify Plus
A Hyper Clean Design System
Built on Online Store 2.0, we developed a flexible component library that adapts to a wide range of image assets while providing ultimate image-to-copy flexibility. For ease of marketing and merchandising, each modular section remains fresh and clean when re-stacked in any sequence and inserted onto any page directly in the Shopify admin with no development required.
Shop-from-anywhere Product Tiles
We put explicit focus into shoppable product tiles that form the core of multiple re-usable component modules. These extend from the homepage into the PLP and PDP, ensuring the customer can Add to Bag from any page at any time.
A PDP Built for Beauty
In the beauty space, where product information is very specific across a wide range of product categories - the PDP requires ultimate modularity. Building the site on Shopify Online Store 2.0 gives Milk enormous flexibility across 15+ interchangeable sections.
A Fully Featured Mini Cart
From associating a unique array of free samples based on products in the bag, to Free Shipping Threshold progress-bars, we supplied the Milk team with a large array of conversion-oriented Mini Cart and shopping bag features.
A bright new blog
In an era where customers read less and less online, a blog has to be image-heavy, exciting and interactive. Our reusable components find new life in the content section of the site, from video tutorials to product carousels and get-the-look modules.