Arhaus

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Arhaus was founded in 1986 on the principles of sustainability and partnership with global artisans.

Opportunity

Thirty years later, the brand's founding tenets are admired across the industry.  We've worked to keep innovation at the core of the experience - while making the complexity inherent in the category look effortless.

What We Did

Strategy + UX
Site Redesign + Design System
Migration to Shopify Plus
Custom Middleware
Private Label Credit Card

Testing into Taxonomy

Updating the navigation and site architecture Testing was a big opportunity for Arhaus. Our UX team drove a deep-dive competitive audit, customer and site data, and ultimately ran a user-testing program to validate our recommendations.

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A Design System for Storytelling

The Tomorrow design team developed a visual language that supports the rich storytelling and photography that are core to the Arhaus strategy.  The system provides large immersive content blocks that pair easily with multiple smaller modules, a interlocking library of content and product sections. 

Best in Class Home PDP

Product detail pages are deeply complex for furniture brands, and our goal was to make them simple and inspiring.  Our UX/UI solutions work across a wide variety of product types while communicate both breadth and depth of product information. But most importantly they make complex product customization easy and enjoyable. 

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Shop the Room

We developed a quickly recognizable “Shop The Room” functionality that’s easy to apply across all site photography - inspiring the customer by associating all the products in any editorial image. Increasing discoverability, time on site, and pages per visit - this feature is easily configurable within the Shopify admin.

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Our goal for the technology side of the project, was to incorporate the complexity of the enterprise furniture industry, while ensuring the team still takes advantage of all the benefits of Shopify Plus.

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Solutioning for Complexity

We migrated Arhaus from a custom ecommerce solution to Shopify Plus, a legacy platform with great complexity and historical challenges. Our tech team took a consultative approach, collaborating closely with Arhaus’ business and IT teams to architect and design solutions that solve their unique business requirements.

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